The Snyder Cyclone Future Forecast

PSY 724e Final

To the Citizens of Snyder, Oklahoma, KFOR Meteorologists and staff, the University of Oklahoma National Weather Center, and Oklahoma State Univeristy Engineering and Technology Department, and Oklahoma State University Architect Department

On May 10th, 1905, a tornado over a mile wide destroyed the town and community of Snyder, Oklahoma. (National Weather Service Weather Forecast Office) Only two buildings (hotel and dry goods store) remained standing but had extensive damage. (National Weather Service Weather Forecast Office) The tornado left officially 97 dead, but historians unofficially estimate 120 to 130 dead or missing. (National Weather Service Weather Forecast Office)  The Snyder Tornado has been included in documentaries about United States tornados but no documentary was dedicated until 2013.  Mike Morgan, meteorologist for KFOR, his staff, the University of Oklahoma National Weather Center, and I scripted and produced “The Monster that Swallowed Snyder,” the first documentary dedicated to the 1905 tornado.  “The Monster that Swallowed Snyder” was a historical depiction of the event that included the days prior, during, and aftermath of the climatic event.  The documentary created tornado awareness throughout the US and internationally.  It also laid the foundation needed to gain support for the first Augmented Reality museum in Oklahoma.  The Snyder Discovery Center was opened in 2015.

The Snyder hotel and dry goods store by the 1905 tornado were designated as historical buildings and houses The Snyder Discovery Center.  Snyder’s rural and topographical location did not support the infrastructure required for the museum.  Towers and satellites were emplaced to support the museum but also provided additional infrastructure for communities in Kiowa County, Fort Sill Army Post and Altus Air Force Base.  The communication systems gave local and rural citizens access to telenet, phones, and other resources at affordable prices, unlimited uses, and created new employment in the area.  Snyder’s population in 2012 was about 1600 citizens.  This was only about 600 more people than in 1905.  Snyder’s population today is over 15,000 serving Fort Sill, Altus Air Force, and the State of Oklahoma.  Historically, homes located outside city limits had difficulty or were unable to receive television, internet, radio, or telephone services.  This was particularly true if there was inclement weather like snow, ice, hail, or heavy rains.  The additional infrastructure has enabled extremely rural Oklahoma families to be a part of the digital age.

Augmented and Virtual Reality processes were used to bring the tornado, weather effects, and people to life in The Snyder Discovery Center.  The fortunate part of this process is the technology and data used to re-create the 1905 tornado in conjunction with AR contributed to confirming theories about how tornadoes are formed.  Snyder is the home for National Oceanic and Atmospheric Administration (NOAA) and the National Weather Center’s (NWC) research station on tornado activity.  Fields once grazed by livestock and grew crops are dotted with satellites dishes, weather towers, and underground tracking devices.  The three pieces of technology coordinated data and communicate with a space satellite serving as an unmanned center of communication (UCC).  The UCC is manned by scientists and meteorologists from NOAA Headquarters, Washington, D.C.  The underground sensors and weather towers collect atmospheric data and relay the data to a satellite dish as well as adjacent sensors (towers or underground devices).  The satellite dish uplinks data to a space satellite.  The space satellite sends the information to NOAA HQ and other locations in Oklahoma, the US, and internationally for assessment.

Research data collected from the Snyder NOAA research center confirms topography, static electricity, and air temperatures are the initiators of tornadoes.  Snyder has various waterways, mountains, prairie, and small wooded areas that are factors in how a tornado reacts to the earth’s surface.  The heat from roads, homes, and communities also contribute to the direction or a change in direction for tornados.  All of these variables influence the increased or decreased severity of a thunderstorm, supercell, or tornado.  The research concluded that underground structures such as the missile silos located near the Altus Air Force Base also impact on tornado activity.  This information has made tornados predictable by meteorologists in Oklahoma, the US, and internationally.

The Snyder Weather and Recovery Board (SWRB) is composed of citizens throughout the southwestern quarter of the state and addresses emergency management and recovery issues.    The Snyder tornado of 1905 cut electricity and telegraph communications.  The only form of communication was to send messengers to Mountain Park located three miles away. (National Weather Service Weather Forecast Office)  Logistical and medical support was transported by train to the mass destruction in Snyder within twenty four hours. (National Weather Service Weather Forecast Office)  The communication systems of 2032 allow NOAA and NWC in Norman, Oklahoma to project tornados and automatically notify community mass warning systems located in the path of the tornado.  The automated warning system was created in coordination with local meteorologists, emergency management offices, storm chasers (video storms and tornadoes as they occur), and the Oklahoma State Engineering and Technology Department. Meteorological warnings are broadcast on telenet and phone airways; sent to AR glasses/devices, and weather receivers; and other various communications devices.  Since the projection of tornados and emplacement of the early warning systems in 2018, there have been no fatalities and reduced casualties).  The SWRB assists with any disaster natural or manmade within the continental United States.

When disaster strikes, the Oklahoma emergency management office (OEMO) contacts the mobile recovery group (MRG).  The MRG is composed of doctors, nurses, medical support staff, logistical personnel, water/food purification personnel, and other emergency support staff.  Electric above ground trains (similar to a monorail) are powered by solar and/or lunar light to move along existing railway.  The trains are fast and not weather dependent which makes them the prefect all weather vehicle for any emergency disaster.  Road vehicles or aircraft can be used to transport victims to the trains or transport medical personnel, supplies, or other assets to the local area.  The trains are classified into three categories, medical, logistics, and communications.  The OEMO and SWRB determine when trains will be sent for recovery and relief during a disaster.

The medical trains are like mini-hospitals similar to a Mobile Army Surgical Hospital (MASH).  The trains used by medical personnel are self-sustaining.  Water is re-purified and sterilized so medical personnel can continually provide patient care.  The solar/lunar panels provide electricity for surgery, sterilization of equipment, and basic patient care.  There a car designated for a morgue.  The decay of corpses throughout history has contributed to diseases which lead to illness and additional fatalities.   The morgue can refrigerate the deceased until a burial can be arranged.  There is a decontamination car for victims that are contaminated with chemicals/biological agents, dirt and debris, or possibly burned.  The victims of the 1905 tornado were covered and a thick slimy mud which made identification of victims and diagnosing injuries difficult.  The SWRB and the Armed Forces were instrumental in creating the decontamination car.  The medical instruments, equipment, and technology are state of the art.  There is no longer a need for “old-fashioned” X-Rays.  Patients are laid on a light table that functions similar to an MRI while doctors and nurses wear glasses that revile the patient’s internal organs, nerves, vessels, muscles, skeletons, etc.  The glasses and the light table function only with each other.  Medical personnel also use augmented devices to assist them with diagnosis and treatment.  The medical trains also provide a place for citizens to receive minor medical care to lengthy stays.  The medical trains have been of great benefit during many disasters and medical emergencies across America.

The logistical trains are a one stop shop for support during a disaster.  The logistics train has played a key role in the rebuilding of communities in Oklahoma and the US.  The logistic trains are not only self-sustaining but provide communities with clean water, food, clothing, building supplies, and all the basics required for preparation and rebuilding a community.  There are carpenter cars that provide the tools and equipment need to create cabinets, doors, furniture, etc.  A photo of the original cabinets used in a home to be computer re-created.  The photo is scanned into the computer and templates the image that contains dimensions, woodwork design, etc.  Similar software is used to rebuild homes.  The technology enables communities to return to an “original” state.  Logistic trains are also used during the search and rescue portion of the operation.  Hand held devices that resemble a metal detector are used to find victims buried under ruble.  The sensors can locate victims under 15 feet of concrete.  Technology has also improved engineer equipment rendering safe debris removal and timely victim extraction.

The communications trains are often called “talking” trains because they are a gathering point for sending and receiving information.   The wireless devices in 2032 prevent a complete breakdown of communication similar to the communication gap that occurred in 1905.  Wireless devices have limitations such as power source recharge.  The devices can be recharged at a solar/lunar recharging point (or portable hand charger) or recharged when electricity is restored.  The communications trains provide solar/lunar recharging points and aids in electrical restoration which can take 24 to 72 hours.  “Telenet” is a combination of television and internet and replaced television programing, radio, and newspapers.  Telenet not only provides regular “newsroom” information but the newsrooms’ allow information from individuals to be posted as written or audio text to the newsroom.  While not all public posts are accurate, they do provide data collection that can be saved for historical purposes. The trains provide satellite uplinks and downlinks for Telenet and phone services.  Technicians repair local satellites and/or towers.  All phones are wireless because VIOP and LAN lines are obsolete.  Phones have voice broadcast and 3D halogram capabilities for entertainment, information, and communication purposes.  When a warning is issued, the phone broadcasts the threat without prompt by the user.  Phones furnish consumers with 3D holograms that projected on the surface of the phone.  Storms, floods, tornados, snow, etc can be seen real time in 3D hologram imaging to supplying citizens with disaster preparation and recovery capability.   The communications trains have resources to serve as a relay station, transmit to space satellites, ground sensors, and receive communication from various assets.  There is a meteorological car to collect, assess, collaborate, and disseminate information to various government organizations and the public.  The train provides all of the required technicians to restore and maintain communication structures.  The “talking” trains can also transmit and receive while moving to the disaster site for relief and recovery.  These trains do talk.  They talk to the world from where they are or where they may be going.

The Snyder 1905 tornado shaped our lives and impacted our lives 130 years into the future.  If the Ghosts of Snyder could talk, what would they say?  I expect the victims that perished and the survivors that have passed on would say their tragedy was not in vain.  Their loss was Snyder’s future gain and prosperity.  The Snyder Discovery Center is the greatest tribute that could have been made to their memory.

Eric McLuhan’s philosophy, “the message is the media” can be identified as the basis for Snyder’s technological windfall. (McLuhan, 1965)  The media was meteorological and communication assets with secondary functions.  The media taught us consolidation of resources, the need for mobile assets, and real time information.  McLuhan’s tetrad was used by Media Psychologists and scientists to create and assess the technology utilized in 2032. (Wikipedia, n.d.) The disaster relief and recovery trains are a new avenue for the “global village.” (McLuhan, n.d.)   The communities on the trains are temporarily transported to areas that have been damaged or destroyed.  The letter supports McLuhan’s philosophies and they have weathered the test of time.

Media Psychology played an important role in the creation and success of The Snyder Discovery Center.  The citizens of Snyder and Oklahoma initially scoffed and laughed at the idea of an augmented reality museum.  Once the museum was finished and experienced by children and adults, it became a sensation.  Organizations across the state saw the impact of technology and sought to become a part of the digital age.  Media psychology played a significant role in creating a receptive environment for technology, technological application, and impact on Snyder, Oklahoma, and the US.  Technology and scientific improvements will continue to flourish and Media Psychologists will influence technological use and technology’s impact on society.

References

McLuhan, E. (n.d.). The source of the term, “Global village”. Retrieved from http://projects.chass.utoronto.ca/mcluhan-studies/v1_iss2/1_2art2.htm

McLuhan, M. (1965). My definition of technology (video). Retrieved from http://marshallmcluhanspeaks.com/understanding-me/1965-my-definition-of-technology.php

Wikipedia. (n.d.). The tetrad of media effects. Retrieved from http://en.wikipedia.org/wiki/Tetrad_of_media_effects

National Weather Service Weather Forecast Office. (2011, March 17). The Snyder, Oklahoma tornado of 10 May 1905. Retrieved from http://www.srh.noaa.gov/oun/?n=events-19050510

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Media Advertising, week 9

Abstract

The following document will discuss Army advertising and techniques for recruitment, national motivators, and operational security through the history of the Army.  The Army utilizes propaganda and advertising similarly to commercial corporations.  The Army uses this tactic because they recruit from the same population pool as industry and businss in the US.

Treatment

The United States Army has been advertising for recruitment since the inception of the Army, nearly 237 years ago.  The Civil War provided a number of recruitment posters targeting immigrants and black males and providing an opportunity to serve for the Union Army.  Military age males were offered bonuses, short enlistment contracts, or other incentives to serve in their ranks.  These posters would have been appealing to any male due to a bad economy and a war torn country.

World War I provided us with the most famous recruiting poster of all times which is Uncle Sam pointing and stating, “I Want You!”  Over four million posters were sold from 1917 and 1918 (The Library of Congress, n.d.).  The poster was aimed not only at a need for men to support the war effort but also materials.  The technique used in this poster is charisma.  The text message is America needs you.  The subtext makes this personal with the inference indicated by “Uncle Sam” pointing at the individual reading the poster.

Victory Gardens were introduced during WWI and also used in World War II.  The gardens provided food to the American population and supported the home front effort aimed at men serving overseas.  This campaign may have been the first national motivator.

World War II provided us with the first posters that recruited women. While women did not participate in combat, they did provide required labor needed to support the war effort.  The iconic “Rosie the Riveter” is in the top twenty of the Ad Council’s campaign efforts (Advertising Educational Foundation, n.d.).  Rosie did not just recruit women to support the war effort but she also recruited them into the work force.  Today she remains an icon for women and their “economic power” (The Library of Congress, n.d.).

The use of news reels during intermission or between films at cinemas across the US was widely used during WWII.  The targeted audience of news reels were males ages 17 to 26 for the Army Air Corps.  A variety of skills are depicted by soldiers on the job.  The use of association in the news real has been a primary technique used by the Army and is continued in use today.

US Army Air Corp Recruitment #3

The use of ads for operational security began with WWI and the slogan “A Slip of the Lip Will Sink a Ship.”  The poster has been slightly updated and today’s slogan reads, “Loose Lips Sink Ships.”  It uses consequences as a form of fear.  The introduction of Facebook provides new insight but still uses “fear” and consequences as an advertising technique.

The world of advertising for the Army has changed with society.  The enlisted and officer corps commercials target men and women in their twenties, associate who they are with a career or skill, and charisma to persuade individuals to enlist or commission with the U.S. Army.

Enlisted ad

Officer ad

Conclusion

Army advertising has maintained a common thread in advertising through the years and the Army’s associate is “strong.”  Rosie the Riveter was initially a recruiting poster but has lasted through the years because she represented the strength of women then and now.  The techniques the Army has used over the years has produced results and the common threads are consistently used in modern media (apps, Facebook, Twitter, radio, etc.).  This may be a simple case of “adapt and overcome” to coin an Army phrase.

The major adversary the Army faces in recruiting is competition with industry and business.  The Army launches million dollar advertisement campaigns while local industry/business take applications at job fairs, online, fax, etc.  Industry/business do not have the same resources to recruit a desired employee but instead hire from a pool of applicants.  This situation gives me a dilemma from the perspective of “Who has the better hiring tool” in relationship to cost effectiveness?

The war in Iraq has ended and troops will be reduced as the war in Afghanistan draws to a close and recruiting will become important.  The Army will only select the brightest and most capable men and women to serve in the Army (enlisted or officer).  Incentives will be or have been reduced for many career fields.  I do not expect the Army to change their advertisements and will continue to recruit using the current techniques.

References

The Library of Congress. (n.d.). American treasures of the library of congress. Retrieved from http://www.loc.gov/exhibits/treasures/trm015.html

Advertising Educational Foundation. (n.d.). Women in war jobs — Rosie teh riveter (1942-1945). Retrieved from http://www.aef.com/exhibits/social_responsibility/ad_council/2150

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Self Assessment, week 8

     When asked to make a list of my media sources, my first thought was this could take a while…   I consider all information available to me.  I often combine the data from all systems to create a theory for submission.  I develop theories that are qualified and quantified with numerous pieces of data.  My colleagues and I collaborate, argue, and discuss information as a part of theory development.  A group effort is beneficial in assessing information for bias as well as identifying personal bias.

      I reviewed my self-observation of media consumption and do not differ in the way that I research information.  However, I lack continuity when conducting research.  For example:  Each day I review the same three news sites and my google page for a specific issue.  While I consistently use the same base media for research, I don’t consistently use alternate media for researching an issue.  The only association of media is a desire to research a specific subject.

All of my sources have bias and for some sources, this is why I choose to read, view, or listen to this media and this method helps me to see my own biases.  Disagreement with an article does not mean it is wrong, incorrect, or bias but rather indicates my beliefs are interfering with an “objective” point of view.  A collaborative effort will reduce my own bias as well as the bias of the group.  This process does not remove the bias.  It simply reduces the bias.

Our initial perspectives, past experiences, and memory will contribute to bias.  The first reaction is to “pick” a side.  You start reading and assessing the article, using your past experiences, and memories to determine which “side” that you want to support.  Ideally, I would research all sides of the situation and make an assessment based on the information available.

Reprograming myself could be interesting.  The one thing that I would like to change is the constant and intricate research that I conduct.  I constantly play the “devil’s advocate” against myself and to others.  This game encourages articulate work but often I spend excessive time and resources on a specific subject.  I have been criticized for having this weakness but also praised because it is a strength.

In summing up my media bias, I feel the critical thinking and scientific methods reduce the initial bias in my judgments.  When discussing subjects/issues in a group forum, the requirements for supporting information is required for argumentation.  If I provide “bias” information, my creditability is reduced among my peers.  I use more than one assessment tool to reduce bias and develop an accurate theory.

 

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TPQ-53(E) Technology Assessment, week 7

Investigation

The AN/TPQ-53 (Enhanced) radar system is a counter fire radar that detects; locates the enemy; and disseminates operational/intelligence information through Augmented Reality to command, control, computers, and intelligence (C4I) and military ground/air forces. This encompassing system replaces the outdated AN/TPQ-36 and AN/TPQ-37 target acquisition/counter fire radars.

The TPQ-53(E) is mounted on a 5-ton FMTV (Family of Medium Tactical Vehicles) and includes an operational/intelligence support team with 2 FMTV transporters with a power generator, communications and control shelter, and the Target Acquisition Team (TAT). The TPQ-53(E) can be quickly deployed and utilizes AR for integration into the tactical battle space with C4I communication capabilities across the area of operation (AO).

The TAT consists of a forward observer (artillery), all source intelligence soldier, air force target support (air man), and an infantry soldier.  The TAT will use a remote laptop, AR equipment, and TPQ-53(E) software to interface with C4I and unit communications systems once the radar has acquired a target.

The TPQ-53(E) offers an enhanced AR capability to engage opposing forces in lethal or non-lethal activity.  The TPQ-53(E) is a Joint Electronic Type Designation System (JETD) with the capability of use by the Army, Navy, Marines, Air Forces from the United States, United Kingdom, Canada, Australia, and New Zealand.  Germany also has this system with communication capabilities, but the system does not include the AR capability.  The TPQ-53(E) has the capability to provide a full-spectrum battle space not only to US forces but also provides military continuity with our closest allies.

Analyze

The TPQ-53(E) prototype will be fielded and tested in an exercise that includes all stakeholders.  The stakeholders will represent all groups associated with the TPQ-53(E) who will provide an after action report (AAR) that will include three improvements, three maintain, and three negative impressions of the TPQ-53(E).  The groups will chose a representative to participate on a technology and fielding review board (TFRB).

The TFRB will review all AARs and make recommendations the Department of the Army (DA) and Department of Defense (DoD).  The Research and Development (RD) of DA and DoD will consider the recommendations and make a determination for approval and disapproval.  The approved changes to the TPQ-53(E) will be sent back to the TFRB for review.  RD will review the submissions from the TFRB for final action.  Once RD has taken final action the changes will be sent to the contractor for implementation.

Evaluate and Recommend

The final version of the TPQ-53(E) will be fielded to artillery units for interface with C4I and ground/air forces.  Military personnel will receive training function and operation capabilities of the counter fire/target acquisition radar.

The fielded units will provide feedback for future recommendations and immediate improvements for the TPQ-53(E).  These recommendations will go through the analytical process and provided to the contractor.

Conclusion

The TPQ-53(E) provides a comprehensive target acquisition system with an immediate response from the Commander.  Decisions requiring a determination of lethal versus non-lethal will be communicated to the appropriate unit for execution.  The commander’s actions will reduce battlefield stress, reduce loss of life both civilian and military, and all units will maintain a comprehensive operating picture.

The TPQ-53(E) use by close allied forces provides C4I to joint force commands for execution.   The joint force capability provides international sharing of information and develops a stronger power base for future operations but peacekeeping and at war.

In past wars, the armed forces from various countries have received negative press and this has created conflict with the country (ies) of occupation.  A pin point capability that is shared by the primary nations involved in the conflict will reduce the margin of error and negative press.  A reduction in civilian casualties both lethal and non-lethal provides a better relationship with the developing country (ies).

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Mantra Tweet, week 6

Mantra Tweet

Survivability for individuals means the acceptance of change to our society or the demise of existence.

This Mantra was derived from my Choctaw heritage and the teaching of our elders.  During the time of educating the “natives,” the American Indian nearly lost their languages and culture as the result of boarding schools and other educational institutions that allowed “English” only.  The elders realized both English and their native tongue should be learned to survive and progress in a non-traditional society.  Technology has provided society with the same dilemma the elders were faced with over 100 years ago.  If we do not embrace technology, understand, and apply the technological advances, then we (individuals/society) will perish either literally or figuratively.

In my profession, one would expect technology and its advances to embraced yet there is always a backlash of “why” the technology is not useful and this is without exception.  As a media psychologist, I would bridge the past, present, and future technology information for a better reception by my professional field.

 

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McLuhan Applied, week 5

Abstract

McLuhan developed the Laws of Media and used the tetrad as a model to explain this principle.  The future technology selected for this illustration is augmented reality and its integration with field artillery counter fire radar also known as the TPQ-53.  This paper will create the tetrad with supporting evidence to describe McLuhan’s Laws of Media as they are applied to target engagement capabilities.

Treatment

     McLuhan’s Laws of Media utilize five concepts to create the Tetrad.  The first is the medium that facilitates the tetrad and then the four genres.  The proposed augmented reality project is AR technology applied to the TPQ-53, counter fire radar.  Integrating AR into the TPQ-53 will enhance military capability to acquire targets; expand and strengthen command, control, computers, and intelligence (C4I) capabilities; as well as provide clarity for engagement capability.   The engagement capability will be illustrated utilizing the Laws of Media (McMahon, 2002)

The four corners of the tetrad for engagement capability are enhanced: target acquisition, reverse: enemy action/capability, obsolesce: ANQ 36/37, retrieval:  forward observer and the flip is the TPQ-53 Enhanced system.  The utilization of this model develops engagement capabilities into a common operating picture for examination by C4I for the appropriate troop/unit to task decision.  This is an example of McLuhan’s retransformation and revolution of technology for the commonality of society or in this case the military (McMahon, 2002).

So how do all of the capabilities come together to support engagement capability?  The first understanding is the capabilities listed in the tetrad and how they function together. The capabilities do not work independently or in chronological order but perform simultaneously (Wikipedia, n.d.).  The capability chosen to enhance was target acquisition.  Target acquisition by counter fire radar is the primary means Field Artillery units acquire targets and conduct counter fire operations.  This capability can be enhanced with AR to provide C4I with the capability to provide other lethal/non-lethal means.  The reverse capability is the enemy action/capability. The enemy action/capability is reduced when friendly military forces takes action in the form of lethal/non-lethal exploitation.  Obsolesce is the ANQ 36/37.  The ANQ 36/37 are target acquisition radars that are large, stationary, and have limited acquisition capabilities.  The addition of AR would provide limited enhanced advantage due to the radar’s vulnerabilities.   The last genre is the retrieval.  The forward observer is the retrieval.  The forward observer is a team of soldiers that radioed to the firing battery (the unit with artillery guns/cannons) and called for fire.  The forward observers also provided information that allowed the firing batteries to put “steel on target.”  The information provided included the distance away from the target the registration (initial) fire was from the target.  The forward observers continued to provide information and would then call “fire for effect.” “Fire for effect” is the destruction of the target.  These operations are all lethal fires/operations.  The flip is the TPQ-53 AR Enhanced System.  This future technology includes not just Field Artillery assets but includes C4I and the notification of acquisition to all units in the area of operation or further action.  This action does not have to be lethal but could be non-lethal in the form of key leader engagements (commander and local officials or leaders).

Technology

https://psy724e.files.wordpress.com/2012/10/slide14.jpg

Tetrad

https://psy724e.files.wordpress.com/2012/10/slide1.jpg

Tetrad with flip

https://psy724e.files.wordpress.com/2012/10/slide11.jpg

Tetrad with Engagement Capabilities

https://psy724e.files.wordpress.com/2012/10/slide12.jpg

Conclusion

The application of McLuhan’s Laws of Media can be used as the model to justify further research and development for AR enhanced technology for the TPQ-53 or other Department of Defense technologies.   The AR technologies used by the Department of Defense should not

fragment the current technology in the military inventor but should enhance military capability as well as providing the origin for the next generation of technology.

References

McMahon, K. (2002). McLuhan’s wake. (film), New York: The Disinformation Company.

Wikipedia. (n.d.). The tetrad of media effects. Retrieved from      http://en.wikipedia.org/wiki/Tetrad_of_media_effects

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Interview with an Academic Apparition, week 4

Abstract

McLuhan made several predictions about the future such as the internet.  McLuhan realized with the introduction of technology that humans would change socially and psychologically.  He introduced the ideas of retribalization, the global village, the message is the media, media as extensions, hot and cold media, and many others.  His philosophy on the education of technology was to not only teach the technology, the content, but also our role as humans.  This paper will discuss the impacts of McLuhan and how he would view the internet of today.

Treatment

Welcome to our show, Interview with an Academic Apparition.  Today we are joined by Marshall McLuhan, theorist and philosopher of media.  I was introduced to Professor McLuhan by Dr. Jason Ohler.  I would like to start this conversation by discussing your past predictions and move into your philosophy on the “new” environment.  Shall we get started?

Professor McLuhan, you have been given credit for the predicting the internet.  I am assuming based on this prediction this is why you created “retribalization” and “the global village.”  Today, social networking websites like Facebook, Twitter, MySpace, etc. are creating new venues for the world population to interact.  Do you consider these virtual spaces to be a new “global village” or part of an old “global village?”

I don’t view the “global village” as being new or old.  The global village is the space that you live or in the virtual sense, occupy.  Social websites are a part of the global village.  My philosophy for social networking websites and the television is the audience is the screen (McMahon, 2002).  The information from both of these technologies is turned inward for consumption and interaction by the individual (McMahon).

Professor McLuhan, you have stated television is a visual and tactile technology and produces a process that is not changed by content (McMahon, 2002).  Do you consider the internet to be a virtual space used for process?

The internet has television programing embedded in websites like web news sites, network channel sites, and even sites like UTube.  In this respect, the internet is like television and continues to produce a process but does not change the content (McMahon, 2002).  The internet has such a vast majority of informational sites such as the International Museum of Art in El Paso, Texas.  This site provides information on the art and the artists (The Turney Home, n.d.).  It allows the global village to view the paintings from around the world. There is a process involved to get to the actual art but once inside the site art from any location or period is available for viewing.

Professor McLuhan, we have discussed the global village, television, the internet and subjects associated with these technologies and philosophies.  This is a part of the “old” environment.  How do you see the “new” environment?

The new environment is the ability to see beyond what is acceptable (McMahon, 2002).  Augmented Reality will provide a new dimension for the internet and other interfacing technologies.  Humans have been interested in time travel for centuries.  AR will provide the opportunity for people to experience historical events.  All of the senses will be used and experienced during an AR historical event.  We are now to the philosophy of retribalism and survivability (McMahon).  The tribal man had to use his senses to survive.  The internet and AR will provide the culmination of our senses and contribute to retribalization.  Social networking websites provide for the individual to participate in retribalization and all of this is a part of the global village (McLuhan, 2011). Once AR is introduced to social networking sites individuals will have the opportunity to interact with each other across space and time.

Conclusion

Professor McLuhan, we are out of time for today.  Our conversation has been a pleasure and you have provided additional insight for today’s technology.  As usual, you have connected technology, the content of the information, and human interaction.  We can apply your philosophies to our current technologies and improve our capability to see the “new” environment.  You have enabled us to move forward with a point of view as individuals and as a global village.  “The Media is the Massage” has created a “massage” for us to accept technology, understand how it affects society, and provide the foundation for our future.

References

McLuhan, G. (2011, February 11). Teh retibalizing effects of elctronic media. Retrieved from http://mcluhangalaxy.wordpress.com/2011/02/20/the-retribalizing-effects-of-electronic-media

McMahon, K. (2002). McLuhan’s wake. New York: The Disinformation Company.

The Turney Home. (n.d.). International museum of art. Retrieved from http://www.internationalmuseumofart.net/

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